Training Course in Email Marketing - Nairobi

This course in Email Marketing will equip you with the practical skills and strategies to create, manage, and optimize email campaigns that drive engagement, conversions, and business growth.

Whether you’re a marketer, small business owner, or communications officer, this course will guide you through the essentials and advanced practices of effective email marketing.

Duration

3 Days

What You Will Learn

1. Email marketing fundamentals and best practices

2. How to grow and manage an email list

3. Creating engaging email content and subject lines

4. Setting up email automation workflows

5. A/B testing and campaign optimization

6. Segmentation and personalization

7. Email analytics and performance tracking

8. Using platforms like Mailchimp, MailerLite, and Sendinblue

Who Should Take This Course?

Marketers, business owners, content creators, digital strategists, and professionals involved in communication, sales, and customer engagement.

Course Requirements

1. A laptop or desktop computer

2. Basic computer and internet skills

3. Internet access

4. Proficiency in English

Course Fees

USD 1276

Topics to Be Covered

1. Introduction to Email Marketing

2. Email List Building Techniques

3. Writing Effective Emails and CTAs

4. Segmentation and Personalization

5. Email Campaign Setup and Automation

6. Deliverability and Compliance (GDPR, CAN-SPAM)

7. Email Analytics and Reporting

8. Using Mailchimp, MailerLite, Sendinblue, and others